Loro Piana
In collaboration with the Loro Piana Visual Merchandising team, Eken Design conceptualized and installed up to 6 designs each year in their Meatpacking location’s interior glass-encased atrium. Hard and soft scapes were integrated into the designs to highlight the fusion of architecture and landscape with the brand’s visual concept. For special events such as the LEAF festival and holidays, Eken Design also created storefront designs.
For the ‘23 holiday capsule collection, a soft pink stone palette, smooth sculptural forms, and airy grasses echo the collection’s theme of relaxed luxury and cocooned wellness.
Cocooning Capsule | Holiday 2023
To celebrate the arrival of summer '23, Loro Piana released the Sea Resort capsule featuring relaxed silhouettes inspired by languid days on far away beaches. To compliment this drop a lush atrium was designed pulling from South East Asian landscapes to enhance this island life inspired shopping experience.
Sea Resort | SS 23
For the Winter ‘21 installation, layered moss, sculptural zebra stone, and a paperbark maple tree were combined with the intention to echo the tactile richness of the craftsmanship on view.
Atrium Launch | Spring 2021
For the Leaf Festival and the ‘22 summer launch the storefront and atrium were transformed with archways and planted vignettes inspired by Sardinian summers—featuring lemon trees, cypress, and lavender to evoke a sun-washed Mediterranean rhythm.
LEAF Festival 2022
